Who We Are
We are redefining the future of housing through innovation, sustainability, and technology.
Pllana Capital (investment management), InstaBuilt (green construction tech), and Cherry Communities (real estate development) form a unified ecosystem with one bold vision:
Shared Vision,
Bold Future
Vision
Plan A, Instantly Built Cherry Communities Globally.
Mission
Make sustainability affordable by merging off-site construction, renewable energy, and community-first urbanism.
What Sets Us Apart
At Pllana Capital, our strength lies in seamlessly integrating innovation, sustainability, and impact-driven investment.
We leverage technology to redefine how communities are built and experienced, with every initiative focused on long-term value, environmental responsibility, and scalable solutions for tomorrow’s world.
Global Off-Site
Construction
InstaBuilt's certified, factory-enabled system operates in the EU and US, powered by advanced robotics for zero-labor production.
Energy+
Homes
Our homes produce more energy than they consume, leveraging solar and geothermal solutions for a sustainable future.
Tokenized
Innovation
Using blockchain and Web3 technology, we’re creating a digital infrastructure for tokenized real estate, energy, and carbon credits.
Community
First Design
Cherry Communities delivers millennial homes, family housing, and multifamily units tailored to modern lifestyles.
InstaBuilt
Construction System
A next-generation building system combining robotics, energy efficiency, and scalable design to revolutionize global housing.
Modul Technology
Our modular technology enables 95% project completion in a controlled factory environment. Ideal for large-scale or serial production, it minimizes on-site labor and accelerates project timelines efficiently.
Panel Technology &
Modular Bathpod
InstaBuilt is at the forefront of construction innovation, offering two groundbreaking technologies: Panel and Module construction. With Panel, clients can complete projects up to 60% faster than traditional methods, thanks to prefabricated panels assembled on-site
Life Cycle of an
Instabuilt Modular Building
We build modular structures with a fully circular system. From raw materials to prefabrication, assembly, and usage — every module is designed for disassembly, recycling, and re-use. This ensures less waste, faster construction, and a more sustainable future.
Our History
A next-generation building system combining robotics, energy efficiency, and scalable design to revolutionize global housing.
Cherry Plaza
Cherry Plaza is a project featuring 42 residential units alongside a commercial building area.
Cherry Village
Cherry Village is a project where the first phase is designed to include 251 housing units.
Big Cherry
The digital community, built as an extension of Cherry Neighborhood, comprises 34 housing units.
InstaBuilt
InstaBuilt is a technology-driven timber frame offsite construction company, exemplifying best practices in prefabrication.
Cherry Neighborhood
A 27,000 m² project featuring lifestyle, community, security, eco-architecture, and smart home infrastructure.
FingerMarket
Initially created as an internal R&D project, this digital platform operates as a comprehensive hub for real estate services.
The Apple Project
A multi-storey building with 5,950 m², featuring 48 apartments, 3 penthouses, 11 commercial spaces, and over 48 parking spots.
The Pear Project
A multifunctional building spanning over 18,000 m², combining residential apartments and commercial spaces to meet diverse needs.
Home 2
This project is located in the heart of Pristina, with a total area of 5200m², which includes 38 apartments, 4 commercial areas and 46 parking spaces.
Home 1
A high-rise building in the heart of Prishtina, featuring 45 apartments sold in record time.
Cherry Elegant
A modern community featuring 5 houses, showcasing an innovative housing model.
Cherry Traditional
One of the first neighborhoods in Kosovo, whhere we have built 47 individual houses.
Janina Community
Our first project introduced a community of modern, comfortable houses, showcasing our commitment to quality and organized living.
Our Future
By 2030, we aim to scale the InstaBuilt system globally, deliver thousands of Energy+ homes, and lead the shift toward tokenized, sustainable, and community-focused living.
Producing 5,000
homes annually.
Operate 10 InstaBuilt factories across the EU and US
Develop 5,000 CherryCommunities homes yearly(1–3 beds) via BTS and BTR models.
Lead with tokenized real estate and energy systems to drive global scale and impact.
Our People
Mentor Pllana
Mentor Plana is the driving force behind Pllana Capital – a visionary entrepreneur with a clear mission: to create sustainable, smart, and community-focused residential neighborhoods in Europe and the USA.
With extensive experience in real estate development and a deep understanding of circular construction, Mentor has been pushing the boundaries of modern living for over a decade.
Besnik Pllana
COO - Founder
Besnik Pllana
Founder & COO
Besnik Pllana is the COO and Founder of Bp-Home Investment and Instabuilt. Since founding his first business in 1999, Besnik has dedicated over 25 years to enhancing operational efficiency and optimizing processes. A graduate of the University of Prishtina, he excels in ensuring smooth day-to-day operations and implementing effective strategies, playing a crucial role in the success of his real estate ventures.
Ibrahim Ibrahimi
CFO - Chief Financial Officer
Ibrahim Ibrahimi
CCO - Chief Commercial Officer
Ibrahim Ibrahimi CFO, responsible for managing financial planning, budgeting, and investment decisions to ensure the project's financial health and sustainability. A graduate of the University of Prishtina, Ibrahim has been an integral part of the group for 20 years, bringing two decades of expertise and dedication to his role.
Diedon Kica
CCO - Chief Commercial Officer
Diedon Kica
CCO - Chief Commercial Officer
Diedon studied at the University of London in the U.K. and the Rochester Institute of Technology in the U.S.A. He has been a key part of the group for 18 years. He is responsible for developing and executing sales and marketing strategies to attract investors and tenants, as well as maintaining client relationships.
Shpëtim Pllana
CTO - Chief Technical Director
Shpëtim Pllana
CTO - Chief Technical Director
Shpetim oversees the technical aspects of apartment production, including manufacturing processes, construction methodologies, and quality control measures. He leads the integration of innovative technologies such as prefabrication, automation, and sustainable building practices to streamline production and improve efficiency. A graduate of the University of Prishtina, he has been a vital part of the company for 8 years.
Arta Pllana
Sales Lead
Arta Pllana
Sales Lead
Arta graduated from the University of Prishtina, she has been an integral part of driving the company for 8 years.She is responsible for sales efforts, negotiating contracts, and maintaining relationships with clients and partners to maximize revenue generation.
Drin Kelmendi
Marketing Team Lead
Drin Kelmendi
Marketing Team Lead
Drini graduated from UBT – University for Business and Technology and has been a key part of the company for the past 6 years. As Marketing Lead, he is responsible for developing and implementing comprehensive marketing strategies aligned with the company’s objectives. He leads brand positioning initiatives, oversees multi-channel campaigns, and ensures consistent market communication to strengthen the company’s competitive presence and support sustainable growth.
Artan Djemajlji
Business Development Manager Benelux
Artan Djemajlji
Business Development Manager Benelux
Artan Djemajli is a skilled sales professional with a degree in Sales and Marketing. He excels at driving business growth through strong client relationships and innovative sales strategies, with a focus on delivering results and exceeding targets.
Arlind Shporta
Procurement & Logistics Manager
Arlind Shporta
Procurement & Logistics Manager
Arlind studied at University Fama and ISPE in Prishtina, and he has been an essential part of the group for 8 years. He is responsible for sourcing materials, managing suppliers, and overseeing logistical operations to ensure timely and cost-effective project execution.
Besart Hajrizi
Insta Innovation Center Associate
Besart Hajrizi
Insta Innovation Center Associate
Besart Hajrizi is a distinguished academic and innovation strategist, currently serving as a university lecturer in Innovation Management and an esteemed Associate at the Insta Innovation Center. His expertise lies in advancing Sustainability and Digital Transformation initiatives at Pllana Capital. Hajrizi is deeply involved in the implementation of the 5P Business Strategy, guiding the center's mission towards integrated and impactful growth.
